It started out as just a hike, no different than countless others I’ve taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that’s tasty, real, and convenient.
In that instant, in May 2000, LÄRABAR™ was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed should be fun and enjoyable. Believe it or not, I used to be a junk food junkie — until… I discovered how natural foods enlivened my mind, body and spirit.
With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached.The next step was to launch a company to market. I also assembled a sophisticated manufacturing arm… what amounted to be a Cuisinart™ and a rolling pin.
A passion for real food soon followed, and continues to be a driving force behind everything I do professionally and personally. I really appreciate the opportunity I have to make a positive difference in the world we live in.
Lara Merriken, Founder
THE BEGINNING OF LÄRABAR™
Let me tell you how it all started…
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At LÄRABAR™, we believe that a sound mind and body are derived from food in its simplest state.
We believe that it doesn’t matter who you are, everyone deserves to eat great food. We are passionate about creating delicious, convenient snacks that are made from just a few, simple ingredients for everyone to enjoy.
To this day, we continue to be inspired by Lara’s vision for LÄRABAR™. Our Original Fruit & Nut Bars are made with only a few, recognizable ingredients.
LÄRABAR™. Food Made From Food.